Bespoke Leadership and Transformation for Clinics that Aspire to Greatness.
At MSK NEDs, we’re not here to observe from a distance. We’re deeply embedded in your clinic’s culture, working alongside you, your clinicians, and staff. Our approach is uncompromisingly hands-on, targeting meaningful change across every facet of your practice.
We’re not armchair advisors. We’re on the ground with you and your team, elevating every part of your clinic.
When you work with us, you gain exclusive access to real industry expertise, applied hands-on, to deliver lasting impact.
Monthly one-on-one sessions that do more than keep your clinic on track; we help you lead with intention and stay accountable to a vision for success.
Our team undertakes an intensive analysis of your clinic’s operations, technology, clinician efficiency, patient flow, HR, and marketing and doesn’t just recommend solutions; we’re there to implement them, working alongside your staff to execute each step with precision.
Our clients don’t settle for standard advice, and neither do we. Unlike coaches who push generic solutions, our NEDs have deep MSK experience, bringing real solutions that produce tangible growth.
We work exclusively with clinic owners who are serious about driving their practice to elite performance levels, providing tailored strategies that transform your clinic into the exceptional practice you envision.
You won’t find us hosting workshops or group sessions. Every clinic we work with receives one-on-one, focused guidance that fits its unique needs. We’re not here for kumbaya sessions. We’re here for those who value time-tested, data-driven strategies and a personalised, exclusive service.
Our team prioritises the KPIs that impact the health and growth of your clinic. We’re laser-focused on growth, profitability, patient retention, and staff engagement. With MSK NEDs, you’re investing in hard results, not feel-good sessions. This is about creating a sustainable, profitable, and impactful clinic that leads in the field.
MSK NED clients gain entry to our select network of top-tier industry partners. From innovative technology providers and financial advisors to marketing specialists like HMDG, we connect you with trusted names to extend the value of our service. For those ready to scale or sell, we also provide introductions to banks, investors, and private equity firms, connecting you to resources that accelerate your clinic’s journey.
MSK NEDs is highly selective, limiting the number of clinics we serve at any time to ensure a level of focus and dedication rarely found in the industry. We don’t work with hundreds of clinics because we believe real impact comes from exclusive, high-touch service. Our clients know that true success is built on personal commitment, attention to detail, and a refusal to compromise.
We lead by example, embedding ourselves in your team to understand your clinic’s unique dynamics, its culture, and your aspirations.
Together with your clinicians, we build custom strategies that address every area of your practice, from reducing your time in-clinic to optimising patient flow and profitability. And we’re there every step of the way to ensure the results are lasting.
Our NEDs are veterans who have run, scaled, and exited successful MSK practices. They bring unmatched industry insight, giving you an edge with every recommendation. Each NED has walked in your shoes, which means they bring real-world solutions, grounded in experience, for the kinds of goals only ambitious clinic owners set.
We provide comprehensive training, embedding your front-of-house team in one of our partner clinics to learn best practices firsthand, equipping them to improve processes and boost patient satisfaction.
We manage every step of technology implementation, ensuring seamless integration into your existing systems with minimal disruption to your clinic’s workflow.
We collaborate closely with your clinicians and support staff to build a positive, aligned clinic culture. This isn’t just about morale; it’s about creating an environment that drives loyalty, efficiency, and patient satisfaction.
Working directly with your accountant, we identify and act on financial strategies that maximise net profit and keep your clinic in optimal financial health.
We overhaul key operational processes—from patient scheduling to clinician workflows—removing bottlenecks and enhancing the patient journey.
We step in as your marketing director, in partnership with HMDG, to build and execute a custom marketing strategy that drives patient acquisition and builds your clinic’s brand authority.
Every touchpoint is examined and optimised, creating an exceptional patient journey that increases loyalty and referrals.
We safeguard your clinic with risk management solutions and ensure full regulatory compliance, providing peace of mind as your clinic grows.
From concept to completion, we manage high-impact projects tailored to your clinic’s needs, ensuring timely execution and sustainable success.
MSK NEDs is selective. We partner with owners committed to achieving excellence in every aspect of their clinic. Only those truly ready for transformation need apply.
We get to know you, your goals, and your vision for the clinic in an intensive one-on-one conversation. This ensures alignment in values and a clear roadmap to your aspirations.
We conduct a full audit, assessing financials, operations, patient experience, and culture. This benchmark identifies the most critical areas for improvement and growth.
We craft a quarterly action plan designed to achieve immediate wins and sustainable growth. We then work directly with your team to roll out these strategies with on-the-ground support.
With MSK NEDs, you’re not hiring just a consultant—you’re bringing in a partner who’s as committed to your clinic’s success as you are. Our approach is proactive, comprehensive, and meticulously designed to deliver results that last. Together, we’ll turn your vision into reality, building an exceptional clinic that stands out as a leader in the industry.
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This isn’t for everyone, and it’s not meant to be. MSK NEDs is for the leaders, the visionaries, and those unafraid to aim high. If that sounds like you, consider this your invitation to join the top tier. Let’s elevate your clinic beyond what you thought possible.
